Cheap Advertising Tricks

Don't have the advertising budget to market your products or services like you want? A couple from Monterey, Calif., were facing the same problem. They wrote the San Francisco Chronicle's business column looking for advice about the cheapest and best way to publicize their business, which decorates hotel rooms for special occasions like wedding proposals and birthdays. Here are some of the tips writer Iiana DeBare offered:

•Set priorities. Decide the best people to market your product or service to and go after that group.
•Influence the influencers. Sell your product or service to people who will sell it for you through word of mouth.
•Pitch your story to the press. Share your story with trade journals or local newspapers and television stations and provide reporters with great anecdotes and sources.
•Look for co-marketing opportunities. Partner with businesses related to yours to offer special deals.

by. Emily Mcmackin